Passion and precision

Stations: Geneva, Los Angeles, Hong Kong, Munich, Dubai, Affalterbach, Abu Dhabi, Estoril, Nurnberg, Munich, Prague, London, Gerona, Madrid, Japan, Philadelphia, Moskau, Malaysia

The swiss manufacturer IWC Schaffhausen presents the market launch of the “Ingenieur“ (engineer) with the exhibition “Passion. Engineered.“, in which the “Ingenieur AMG“ and “CLS 55 AMG IWC Ingenieur“ are presented in cooperation with AMG. The shape of the developed exhibits embodies the theme “time and speed“ and celebrates the art of engineering and precision that is required for the production of watches and high-performance engines.
The figures represent the people who – with engineering expertise – are behind the products. The “soul“ of these figurines lies in a sophisticated reversing technology that allows projection of movie clips to various participants from within.

Project management: Institut für Kulturaustausch